M20 Market Facts

It is vital as an advertiser you keep in mind;
Only MOA Delivers 100% exposure to "both" Mooney markets......
1) Existing Mooney owners: A $31Mil+ market........!
Every Mooney U.S owner receives The MOONEY PILOT Magazine on a regular bi-monthly basis 6 times a year both in print (via U.S. mail) & electronically on our site. MOA Members get all 12 monthly issues of the The MOONEY PILOT Magazine.
and
2) The "Fresh" or New owners....... and before anybody else knows they exist! A $11-14Mil market.

Our MLS and Silent e-Auction programs are invaluable to our marketing partners because they provide our market staff "real time" or up to the minute data on all Mooney transactions in the FAA registry. That means, we don't have to wait for the FAA to catch up! We have the information sometimes months prior to any of your competition. It is this lucrative fresh market which spends the bulk on M20 re-furb type goods and services.
Click Here for more details on this lucrative niche market

While most vendors, manufactures, and suppliers to the General Aviation market are excellent at designing and producing their products etc., many may simply not fully understand their customers buying habits and specifically what motivates their potential customers to purchase specific aviation products and services VS others. Intelligent professional market research can provide us with many of the answers.

Did you know that not counting aircraft purchase costs, "local" A&P labor, fuel, and oil etc.:

Within the first 12 months, new or "fresh"* Mooney owners just entering the market collectively spend some $11-15M+/- on their aircraft.

Every 12 months pre-existing** or current Mooney owners spend some $31M+/- for up-grades, parts***, maintenance, & equipment, etc.

Every 12 months Mooney owners spend some $14M+/- on their aircraft insurance alone.

The Mooney Marketplace Represents a Whopping $61-73M+/- per year being spent
on products like yours...!

*Note: FAA stats indicate appprox. there are approx. 1,000+/- sales/transactions within the Mooney marketplace per year.
**Note: FAA stats indicate there are approx. 7,800 Mooneys in the U.S.
***Note: The huge bulk of the parts expenditures is on non-OEM Mooney Factory parts as Mooney parts sales are reported to be less than some $3M.

Proper use of this information, can mean the difference between a company just doing "ok" while catching what sales just seems to "come along", to being an absolute run away success within the given target marketplace. While we have zeroed in on the Mooney Market largely within the U.S., most of this data and our efforts can be extrapolated so as to be applied via our Web Site to the World Wide Mooney market as well.

What really separates MOA marketing program from most all other forms of general aviation advertising is our intelligent and effective merging of print and internet media for both commerce and effective promotion.
As A MOA Advertiser You Get:

100% Mooney owner market penetration throughout the year via the magazine and

The exposure of a huge Web Site generating interest for all potential and fresh Mooney owners World Wide, and for all of General Aviation!

Because MOA's trend setting web site truly provides outstanding, re-occurring services to our visitors via Fly-Guide, MOA's Classifieds, Fly-Guide Live Wx, & Welcome Wings, etc, you are able to receive a high level of active general aviation market repetitive exposure not found through more traditional advertising channels!